English (United States)
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Makes vegetarian options more appealing
Latest Version
Version
1.0
Update
February 25, 2019
Size
31.96KiB
Developer
Category
Users
5 
Rating
0 ★
Manifest Version
2
Web Store Status
Extension ID
Languages Support
Permissions
ActiveTab
Storage
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Storage
Veggie Goggles Extension
This extension is inspired by the Better Buying Lab's case study on changing the naming convention of vegetarian meals at restaurants. Panera Bread changed the name of one of it's dishes from “Low Fat Vegetarian Black Bean Soup” to \"Cuban Black Bean Soup,\" and sales increased by 13%.
Veggie Goggles let's you substitute any word for \"vegetarian.\" Does \"Awesome Mexican Fajitas\" make you think or feel differently than \"Vegetarian Mexican Fajitas.\" Try Veggie Goggles and see if you find yourself thinking about vegetarian dishes in a new light.
Case study:
https://www.wri.org/blog/2019/02/qa-how-cuban-name-change-boosted-paneras-soup-sales
Read more
Veggie Goggles let's you substitute any word for \"vegetarian.\" Does \"Awesome Mexican Fajitas\" make you think or feel differently than \"Vegetarian Mexican Fajitas.\" Try Veggie Goggles and see if you find yourself thinking about vegetarian dishes in a new light.
Case study:
https://www.wri.org/blog/2019/02/qa-how-cuban-name-change-boosted-paneras-soup-sales
Source Manifest.json
{"update_url": "https://clients2.google.com/service/update2/crx", "name": "Veggie Goggles", "description": "Makes vegetarian options more appealing", "version": "1.0", "manifest_version": 2, "icons": {"128": "icon_128.png"}, "content_scripts": [ { "matches": [""], "js": ["content.js"] } ], "permissions": [ "activeTab", "storage" ], "browser_action": { "default_popup": "popup.html", "default_title": "Goggles", "default_icon": "icon.png" }}
Read more
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