The Online Presence Blog helps small businesses grow online. You'll find helpful article with steps you can take that your business will benefit from.
The goal is to connect you with new customers online by building relationships and turning views on your website into customers. Some specific actions we help you take online are to reach new people, build your authority, establish trust, and bring you closer to a sale.
Reach new people - The biggest challenge online is finding people who are interested in buying what you're selling. You'll find topics on how you can find your target audience wherever they hang out online. Finding where they are is only half the challenge though because if you try to sell to them, you'll lose them like a frightened bird.
Build your authority - Relationships must be tended to and built over time, that's why changing from a sales mentality to a helping mentality is a must. We will help give you information you can take action on to foster relationships and build authority online by providing helpful information to people.
Establish trust - Over time authority is built by providing help, showing that you know how to solve problems, and being an active part of the community. In time trust will be established and your business will benefit from it. When you've build trust and taken the time to develop relationships with people, they will want to buy your solution and are willing to pay for it.
Bring you closer - All of these actions executed well will bring your small business closer to getting the sale that you're after. You'll not just be getting a sale either, you'll be providing solutions that help them benefit therefore being seen not as an expense but as an earning potential.
The Online Presence Blog will provide you with all these tips in an easily consumed micro-format with twice a week articles. You'll find tips that help you deploy a creative mix of solutions including web design, online branding, social media, eCommerce, search engine optimization, graphic design, and more.
